From the nuances of smart regulation to the cultural and political forces driving public health change, a new podcast invites listeners to consider what it truly means to build A Smokeless World.
The Smokeless Word is a thought-provoking new series hosted by Kingsley Wheaton, opening up reflective and unfiltered conversations with a wide range of guests – including cultural commentators, policy thinkers and creative minds.
Season one brought diverse voices including advertising legend Rory Sutherland, political commentator Reem Ibrahim and Australian CEO Theo Foukkare. Season two contrinues with amoungst others, Swedish politician Nike Örbrink, global health expert Derek Yach and CEO of McLaren Racing, Zak Brown.
You can find the latest episode below, and can catch up with previous episodes you may have missed.
The Smokeless Word - Episode 11 - Mike Scudamore
In this episode of The Smokeless Word, Kingsley is joined by Mike Scudamore, Team Principal of Team BRIT - the world’s only competitive team of all-disabled racing drivers.
From karting charity beginnings to leading a championship-winning team with ambitions to compete at Le Mans, this episode explores the innovative technologies that level the playing field for disabled drivers, the challenges of navigating regulation in motorsport, and the resilience and teamwork that drive Team Brit forward.
Join Kingsley and Mike for an inspiring conversation that blends racing ambition with life-changing impact.
Previous Episodes:
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Smokeless Products: An Introduction -
01. Our Vision: A Need for Reappraisal -
02. The Big Questions -
03. Impact of Smoking -
04. Our Smokeless Science -
05. Our Smokeless Products -
06. THR: A Global Transformation -
07. THR: Global Regulation -
08. THR: Scientific Engagement -
09. Our Future Outlook -
10. References -
11. Our Published THR Science