Our Oral Products

A green container of Velo nicotine pouches
17 September 2024
CHAPTER 5 . OUR SMOKELESS PRODUCTS

Our Oral Products

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Oral Tobacco Products and Oral Nicotine Pouches offer adult smokers a very different experience from that of cigarettes

We offer adult consumers three main types of Oral Products: tobacco-containing moist snuff and snus, and tobacco leaf-free Oral Nicotine Pouches. In contrast to cigarettes, where nicotine is delivered to the lungs through the inhalation of smoke, nicotine from Oral Products is delivered via the mucous membrane lining of the mouth. Adult consumers place Oral Products between the cheek and gum and flavour and nicotine are released.

These Oral Products offer a distinct sensation in the oral cavity that is not experienced when smoking cigarettes. Oral comfort in terms of fit, site sensation, feel, and flavour also contribute to the differentiated user experience. In contrast to cigarettes, Heated Products and Vapour Products, Oral Products do not emit an aerosol. This affords adult consumers the opportunity to use Oral Products without impacting those around them. Social consideration is one driver for adult smokers to switch to Oral Products.

Factory worker in protective gear inspecting products on conveyor belt.

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Oral Tobacco Products: Moist snuff and snus

Oral Tobacco products like moist snuff and snus include cut or ground tobacco that is provided loose or pouched for placement between the cheek and gum. Early products were often a loose leaf/powder, minimally processed, that produced a brown extract in the mouth that almost always required spitting. Over time, many of these products have advanced greatly in terms of usability, manufacturing, and composition, particularly with respect to modern snus, which typically has reduced toxicant levels relative to other tobacco-containing Oral Products and requires no spitting. Moist snuff products similarly have progressed over time; while loose tobacco leaf/powder formats remain available, there has been a trend in recent years toward moist snuff pouched in a cellulose-based fleece material for ease of use and convenience.

 

Oral Nicotine Pouches

Oral Nicotine Pouches do not contain tobacco leaf. They contain a cellulosebased filler with high purity nicotine and flavours, wrapped in a fleece. They utilise nicotine extracted from tobacco that is refined and purified to minimise tobaccorelated toxicants. As such, Oral Nicotine Pouches have <1% of the toxicants found in cigarette smoke.#

The Evolution of Our Oral Products

18th century

Dry Snuff: fermented and powdered tobacco product that comes in both regular and sweetened flavours

1952

Loose Leaf: fermented and powdered tobacco product that comes in both regular and sweetened flavours 

 

Plug: a length of solid chewing tobacco pressed into a ‘plug’

1967

Twist: a form of chewing tobacco in which the tobacco leaves have been rolled and twisted together. Products come in both sweet and unsweet

 

Moist: a fermented blend of dark fired and air cured tobaccos, cut and sold in both loose and pouched versions

1970s

Brown Portion Snus: pouched ground and processed tobacco. The pouches offer convenience, cleaner and more hygienic insertion, usage and extraction

snus

1990s

White Portion Snus: the white pouches offer an additional step in convenience and hygiene due to their dry and clean surface

Lundgrens

2006

Camel Snus: the white pouch product offers an additional step in convenience and hygiene due to its dry and clean surface

Camel Snus

2010s

Oral Nicotine Pouch: the Oral Nicotine Pouch took a revolutionary step from the traditional Oral Tobacco Pouch with its clean and white cellulose blend, naturally-derived liquid nicotine, and additional flavours. The white pouch offers an additional step in convenience and hygiene due to its dry and clean surface

Camel Snus
Figure 1. Our Oral Products

Figure 1. Our Oral Products


Footnotes

# Comparison with smoke from a scientific standard reference cigarette (approximately 9 mg tar) in terms of the average of the 9 harmful components the World Health Organization recommends reducing in cigarette smoke. These products are not risk free and are addictive.