Learnings to be Applied Globally

Clear and supportive regulations are essential if adult smokers are to be encouraged to switch to Smokeless Products. Governments should develop frameworks that differentiate these products from combustible cigarettes, making them accessible to adult consumers while ensuring they meet safety and quality standards and are not available to the underaged.

Public perception of Smokeless Products plays a significant role in their adoption. Government-led education campaigns should dispel misconceptions and misperceptions, emphasise the reduced-risk potential and highlight the benefits of switching completely from combustible cigarettes.

A diverse range of Smokeless Products can cater to different consumer preferences. Ongoing innovation is crucial to improve product quality, flavours and technology, making them more appealing to adult smokers who would otherwise continue to smoke.

Transparently engaging healthcare professionals, including doctors, pharmacists and public health practitioners, can be instrumental in recommending and supporting the adoption of Smokeless Products.

Striking a balance between promoting Smokeless Products to adult smokers and avoiding attractive marketing to non-adult smokers and nicotine consumers, particularly the underaged, is essential. Regulations should prevent misleading claims while allowing informative advertising for adult smokers.

The market should be monitored continuously through post-market surveillance to identify potential issues and adjust strategies accordingly. Evaluating the impact of Smokeless Products on public health, tobacco consumption patterns, and smoking-related diseases is crucial.

Collaboration with public health organisations and government agencies is vital to develop coherent strategies that encourage smokers, who would otherwise continue to smoke, to choose Smokeless Products instead of cigarettes.