Totality of Scientific Evidence: Communication

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17 September 2024
CHAPTER 8 . THR: SCIENTIFIC REGULATION

Totality of Scientific Evidence:

Communication

A case study: U.S.A

Our commitment to sharing the science behind our Smokeless Products goes beyond publication in peer-reviewed journals and presentation at scientific conferences.

We are focused on driving awareness and understanding of our science across multiple scientific and other non-consumer audiences. We believe that by being open and transparent with our data, we can meaningfully contribute to the discussion on Tobacco Harm Reduction.

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Our Science Websites

 

Our scientific websites are a valuable source of information relating to our science. We aim to present clear and concise information on our Smokeless Products, our approach to Tobacco Harm Reduction (THR), and about our scientists. Our peer-reviewed publications and conference presentations are also available for download.

 

www.bat-science.com

www.reynoldsscience.com

Computer monitor displaying BAT company website with scientists working in a laboratory.
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Scientific Engagement on LinkedIn

 

Our team are keen to share information relating to our strategy to Build a Smokeless World. We see LinkedIn as a great platform to advocate our published science and that of external parties whose science relates to Tobacco Harm Reduction.

 

BAT – LinkedIn 

 

James Murphy

Director, Research & Science

 

Danielle Tower

Group Head of Scientific & Regulatory Affairs

 

Allen Griffiths

Head of Science Discovery

 

Elaine Round

Group Head of Life Sciences

 

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Augmented Reality: R&D Experience

 

We were the first tobacco company to allow external visitors to tour our R&D facilities in 2011. We have since welcomed more than 4,000 visitors, including scientists, academics, regulators, and media. To bring our R&D facilities to a wider audience, we invested in a virtual R&D experience available on our science websites. This virtual experience has allowed a significant number of global visitors to tour through our laboratories and meet some of our world class scientists.

 

BAT Science - R&D Virtual Visitor Experience

Collage of three interactive virtual tour images showing office hallway, meeting room, and plant growing facility.
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@WelcomeToBAT YouTubeChannel

 

To deliver our science across multiple key stakeholders we have developed 'bite-size' and 'explainer' videos as part of our company YouTube channel. Our intention with these videos is to translate the science from our peer-reviewed publications into an engaging and understandable experience for key stakeholders.

 

BAT - YouTube 

Smartphone screen showing BAT's YouTube channel page with company information and video thumbnails.

Check out our other Omni™ chapters

  • Smokeless Products: An Introduction
    Read more
  • 01. Our Vision: A Need for Reappraisal
    Read more
  • 02. The Big Questions
    Read more
  • 03. Impact of Smoking
    Read more
  • 04. Our Smokeless Science
    Read more
  • 05. Our Smokeless Products
    Read more
  • 06. THR: A Global Transformation
    Read more
  • 07. THR: Global Regulation
    Read more
  • 09. Our Future Outlook
    Read more
  • 10. References
    Read more
  • 11. Our Published THR Science
    Read more
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