Totality of Scientific Evidence: Communication
Our commitment to sharing the science behind our Smokeless Products goes beyond publication in peer-reviewed journals and presentation at scientific conferences.
We are focused on driving awareness and understanding of our science across multiple scientific and other non-consumer audiences. We believe that by being open and transparent with our data, we can meaningfully contribute to the discussion on Tobacco Harm Reduction.
Our Science Websites
Our scientific websites are a valuable source of information relating to our science. We aim to present clear and concise information on our Smokeless Products, our approach to Tobacco Harm Reduction (THR), and about our scientists. Our peer-reviewed publications and conference presentations are also available for download.
Scientific Engagement on LinkedIn
Our team are keen to share information relating to our strategy to Build a Smokeless World. We see LinkedIn as a great platform to advocate our published science and that of external parties whose science relates to Tobacco Harm Reduction.
James Murphy
Director, Research & Science
Danielle Tower
Group Head of Scientific & Regulatory Affairs
Allen Griffiths
Head of Science Discovery
Elaine Round
Senior Vice President,
Scientific & Regulatory Affairs
Augmented Reality: R&D Experience
We were the first tobacco company to allow external visitors to tour our R&D facilities in 2011. We have since welcomed more than 4,000 visitors, including scientists, academics, regulators, and media. To bring our R&D facilities to a wider audience, we invested in a virtual R&D experience available on our science websites. This virtual experience has allowed a significant number of global visitors to tour through our laboratories and meet some of our world class scientists.
@WelcomeToBAT YouTubeChannel
To deliver our science across multiple key stakeholders we have developed 'bite-size' and 'explainer' videos as part of our company YouTube channel. Our intention with these videos is to translate the science from our peer-reviewed publications into an engaging and understandable experience for key stakeholders.
