Chapter 1: Our Vsion: A Need for Reappraisal
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[2] Word Health Organization, WHO report on the global tobacco epidemic 2021: addressing new and emerging products. 2021. Available at: https://www.paho.org/en/node/82149 (Accessed: 22 July 2024)
Chapter 1: Our Vision: A Need for Reappraisal
[1] World Health Organization, WHO report on the global tobacco epidemic 2021: addressing new and emerging products. 2021. Available at: https://www.paho.org/en/node/82149 (Accessed: 22 July 2024)
[2] Combined Annual and Sustainability Report, Building a Smokeless World. 2024, BAT. Available at: https://www.bat.com/ar2024pdf
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Chapter 1: Our Vision: A Need for Reappraisal
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Chapter 1: Our Vision: A Need for Reappraisal
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Chapter 1: Our Vision: A Need for Reappraisal
[1] Adjusting items, as identified in accordance with the Group’s accounting policies, represent certain items of income and expense which the Group considers distinctive based on their size, nature or incidence.
[2] Diluted earnings per share before the impact of adjusting items and inorganic adjustments, presented at the prior year’s rate of exchange. Reconciliation available at: https://www.bat.com/ar2024pdf
[3] Profit from operations before the impact of adjusting items, inorganic adjustments and translational foreign exchange. Reconciliation available at: https://www.bat.com/ar2024pdf
[4] To supplement the Group’s results presented in accordance with International Financial Reporting Standards (IFRS), the Group’s Management Board, as the chief operating decision maker, reviews certain of its results, including revenue and adjusted profit from operations, at constant rates of exchange, prior to the impact of businesses sold or held-for-sale. Although the Group does not believe that these measures are a substitute for IFRS measures, the Group does believe that such results excluding the impact of businesses sold or to be held-for-sale provide additional useful information to investors regarding the underlying performance of the business on a comparable basis and in the case of the divestment of the Group’s businesses in Russia and Belarus, the impact these businesses had on revenue and profit from operations. Accordingly, the organic financial measures appearing in this document should be read in conjunction with the Group’s results as reported under IFRS. The exits referred to in respect of other markets, including in Africa, are not deemed significant to the users’ understanding.
[5] Net cash generated from operating activities before the impact of adjusting items and dividends from associates and excluding taxes paid and net capital expenditure, as a proportion of adjusted profit from operations.
[6] Net debt excluding the impact of the revaluation of Reynolds American Inc. acquired debt arising as part of the purchase price allocation process, as a proportion of profit for the year (earnings) before net finance costs/income, taxation on ordinary activities, depreciation, amortisation, impairment costs, the Group’s share of post-tax results of associates and joint ventures, translational foreign exchange and other adjusting items. Reconciliation available at: https://www.bat.com/ar2024pdf
Chapter 1: Our Vision: A Need for Reappraisal
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Chapter 1: Our Vision: A Need for Reappraisal
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Chapter 2: The Big Questions
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Chapter 2: The Big Questions
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[4] International and Local Tobacco Harm Reduction Experts, Report: Integrating harm reduction into tobacco control. Lives Saved. Available at: https://smokefreesweden.org/lives-saved.pdf
Chapter 2: The Big Questions
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Chapter 2: The Big Questions
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Chapter 2: The Big Questions
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Chapter 2: The Big Questions
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Chapter 2: The Big Questions
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Chapter 2: The Big Questions
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[2] Khouja, J.N., et al., Is e-cigarette use in non-smoking young adults associated with later smoking? A systematic review and meta-analysis. Tob Control, 2021. 30(1): p. 8-15. DOI: 10.1136/tobaccocontrol-2019-055433
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Chapter 2: The Big Questions
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[2] Action on Smoking Health (ASH), Use of e-cigarettes (vapes) among adults in Great Britain. 2023. Available at:
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Chapter 2: The Big Questions
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[10] Maia E.G., et al., Trends in Prevalence of Cigarette Smoking in Brazil: 2006-2019. Am J Public Health, 2021. 111(4): p. 730-738. DOI: 10.2105/AJPH.2020.306102
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Chapter 3: Impact of Smoking
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Chapter 3: Impact of Smoking
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Chapter 3: Impact of Smoking
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[3] Jenkins, R.A., et al., Mainstream and sidestream smoke. In The chemistry of environmental tobacco smoke: composition and measurement (2nd ed.), CRC Press, 2000. p 49-75. DOI: 10.1201/9781482278651
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Chapter 3: Impact of Smoking
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[3] Jenkins, R.A., et al., Mainstream and sidestream smoke. In The chemistry of environmental tobacco smoke: composition and measurement (2nd ed.), CRC Press, 2000. p 49-75. DOI: 10.1201/9781482278651
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Chapter 3: Impact of Smoking
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[2] Doll R., et al., Mortality in relation to smoking: 50 years’ observations on male British doctors. Br Med J, 2004. 328:1519. DOI: 10.1136/bmj.38142.554479.AE
[3] U.S. Department of Health and Human Services, The Health Consequences of Smoking: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2004. Available at: https://www.ncbi.nlm.nih.gov/books/NBK44695/
Chapter 3: Impact of Smoking
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Chapter 3: Impact of Smoking
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[2] Lindson, N., et al. Electronic cigarettes for smoking cessation. Cochrane Database Syst Rev, 2024. 1: CD010216. DOI: 10.1002/14651858.CD010216.pub8
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Chapter 4: Our Smokeless Science
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[16] Caruso, M., et al., Screening of different cytotoxicity methods for the assessment of ENDS toxicity relative to tobacco cigarettes. Regul Toxicol Pharmacol, 2021. 125:105018. DOI: 10.1016/j.yrtph.2021.105018
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[19] Clippinger, A.J., et al., Alternative approaches for acute inhalation toxicity testing to address global regulatory and non-regulatory data requirements: An international workshop report. Toxicol In Vitro, 2018. 48: p. 53-70. DOI: 10.1016/j.tiv.2017.12.011
[20] Wong, E.T., et al., Reduced chronic toxicity and carcinogenicity in A/J mice in response to life-time exposure to aerosol from a heated tobacco product compared with cigarette smoke. Toxicol Sci, 2020. 178(1): p. 44-70. DOI: 10.1093/toxsci/kfaa131
[21] Goniewicz, M.L., et al., Comparison of nicotine and toxicant exposure in users of electronic cigarettes and combustible cigarettes. JAMA Netw Open, 2018. 1(8): e185937. DOI: 10.1001/jamanetworkopen.2018.5937
[22] Gale, N., et al., Changes in biomarkers after 180 days of tobacco heating product use: a randomised trial. Intern Emerg Med, 2021. 16(8): p. 2201-2212. DOI: 10.1007/s11739-021-02798-6
[23] Fearon, I.M., et al., Nicotine pharmacokinetics of electronic cigarettes: a review of the literature. Regul Toxicol Pharmacol, 2018. 100: p.25-34. DOI: 10.1016/j.yrtph.2018.09.004
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[25] U.S. Department of Health and Human Services, Food and Drug Administration, Center for Drug Evaluation and Research and Center for Drug Evaluation and Research, Guidance for Industry: M3(R2) Nonclinical Safety Studies for the Conduct of Human Clinical Trials and Marketing Authorization for Pharmaceuticals. 2010. Available at: https://www.fda.gov/media/71542/download
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Chapter 4: Our Smokeless Science
[1] Lowe, F., et al., A framework for the assessment of reduced risk tobacco and nicotine products. Recent Adv Tob Sci, 2015. 41: p. 51-82. Available at: https://www.bat-science.com/pdfs/a-framework-for-the-assessment-of-reduced-risk-tobacco-and-nicotine-products.pdf
[2] Rodgman, A. and Perfetti, T.A., The chemical components of tobacco and tobacco smoke. CRC press, 2008. DOI: 10.1201/9781420078848
[3] Eaton, D., et al., Assessment of tobacco heating product THP1. 0. Part 2: product design, operation and thermophysical characterisation. Regul Toxicol Pharmacol, 2018. 93: p. 4-13. DOI: 10.1016/j.yrtph.2017.09.009
[4] Forster, M., et al., Assessment of novel tobacco heating product THP1. 0. Part 3: Comprehensive chemical characterisation of harmful and potentially harmful aerosol emissions. Regul Toxicol Pharmacol, 2018. 93: p. 14-33. DOI: 10.1016/j.yrtph.2017.10.006
[5] Margham, J., et al., Chemical Composition of Aerosol from an E-Cigarette: A Quantitative Comparison with Cigarette Smoke. Chem Res Toxicol, 2016. 29(10): p. 1662-1678. DOI: 10.1021/acs.chemrestox.6b00188
[6] Azzopardi, D., et al., Chemical characterization of tobacco-free “modern” oral nicotine pouches and their position on the toxicant and risk continuums. Drug Chem Toxicol, 2022. 45(5): p. 2246-2254. DOI: 10.1080/01480545.2021.1925691
[7] Breheny, D., et al., The in vitro assessment of a novel vaping technology. Toxicol Rep, 2020. 7: p. 1145-1156. DOI: 10.1016/j.toxrep.2020.08.016
[8] Thorne, D., et al., Assessment of novel tobacco heating product THP1.0. Part 7: Comparative in vitro toxicological evaluation. Regul Toxicol Pharmacol, 2018. 93: p. 71-83. DOI: 10.1016/j.yrtph.2017.08.017
[9] Bishop, E., et al., An approach for the extract generation and toxicological assessment of tobacco-free ‘modern’ oral nicotine pouches. Food Chem Toxicol, 2020. 145:111713. DOI: 10.1016/j.fct.2020.111713
[10] Crooks, I., et al., Evaluation of flavourings potentially used in a heated tobacco product: Chemical analysis, in vitro mutagenicity, genotoxicity, cytotoxicity and in vitro tumour promoting activity. Food Chem Toxicol, 2018. 118: p. 940-952. DOI: 10.1016/j.fct.2018.05.058
[11] Taylor, M., et al., E-cigarette aerosols induce lower oxidative stress in vitro when compared to tobacco smoke. Toxicology mechanisms and methods, 2016. 26(6): p. 465-476. DOI: 10.1080/15376516.2016.1222473
[12] Gale, N., et al., Changes in biomarkers of exposure and biomarkers of potential harm after 360 days in smokers who either continue to smoke, switch to a tobacco heating product or quit smoking. Intern Emerg Med, 2022. 17(7): p. 2017-2030. DOI: 10.1007/s11739-022-03062-1 [13] Haswell, L.E., et al., Biomarkers of exposure and potential harm in exclusive users of electronic cigarettes and current, former, and never smokers. Intern Emerg Med, 2023. 18(5): p. 1359-1371. DOI: 10.1007/s11739-023-03294-9
[14] Azzopardi, D., et al., Assessment of biomarkers of exposure and potential harm, and physiological and subjective health measures in exclusive users of nicotine pouches and current, former and never smokers. Biomark, 2023. 28(1): p. 118-129. DOI: 10.1080/1354750x.2022.2148747
[15] Jones, J., et al., A cross-category puffing topography, mouth level exposure and consumption study among Italian users of tobacco and nicotine products. Sci Rep, 2020. 10(1): 12. DOI: 10.1038/s41598-019-55410-5
[16] Bachand, A.M. and Sulsky, S.I., A dynamic population model for estimating all-cause mortality due to lifetime exposure history. Regul Toxicol Pharmacol, 2013. 67(2): p. 246-251. DOI: 10.1016/j.yrtph.2013.08.003
[17] Bachand, A.M., et al., Assessing the likelihood and magnitude of a population health benefit following the market introduction of a modified-risk tobacco product: Enhancements to the dynamic population modeler, DPM(+ 1). Risk Anal, 2018. 38(1): p. 151-162. DOI: 10.1111/risa.12819
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Chapter 4: Our Smokeless Science
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[3] SRNT, SRNT Membership Categories. Available at: https://www.srnt.org/page/Join_Us (Accessed: 3 July 2024)
[4] Larrick, B.M., et al., An updated framework for industry funding of food and nutrition research: managing financial conflicts and scientific integrity. J Nutr, 2022. 152(8): p. 1812-1818. DOI: 10.1093/jn/nxac106
[5] Cummings, K.M., et al., The past is not the future in tobacco control. Prev Med, 2020. 140:106183. DOI: 10.1016/j.ypmed.2020.106183
Chapter 4: Our Smokeless Science
[1] Proctor, C.J., et al., Evaluation of an apparatus designed for the collection of sidestream tobacco smoke. Analyst, 1988. 113(10): p. 1509-1513. DOI: 10.1039/AN9881301509
[2] Proctor, C.J., 2003. Sometimes a Cigarette is Just a Cigarette, Sinclair-Stevenson, ISBN-13: 978-0954352011
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[4] National Research Council, Toxicity testing in the 21st century: a vision and a strategy. The National Academies Press, 2007. Available at: https://nap.nationalacademies.org/download/11970
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[6] Murphy, J., et al., Assessing modified risk tobacco and nicotine products: description of the scientific framework and assessment of a closed modular electronic cigarette. Regul Toxicol Pharmacol, 2017. 90: p. 342-357. DOI: 10.1016/j.yrtph.2017.09.008
[7] OECD, Test No. 471: Bacterial Reverse Mutation Test. OECD Guidelines for the Testing of Chemicals. Section 4, OECD Publishing, Paris, 2020. DOI: 10.1787/9789264071247-en
[8] World Medical Organization. Declaration of Helsinki (1964). Br Med J, 1996. 313(7070):1448. DOI: 10.1136/bmj.313.7070.1448a
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[10] See, e.g., ISRCTN registry. ISRCTN81075760: A study to examine health effect indicators when a smoker switches to using a tobacco heating product. DOI: 10.1186/ISRCTN81075760
[11] Chawla, D.S., Tobacco publishing ban for researchers at industry-owned firms. Nature, 2022. Available at:
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[12] See ‘Our Published Tobacco Harm Reduction Science’ in the Appendices
[13] Chang, C.M., et al.; Biomarkers of Tobacco Exposure: Summary of an FDA-Sponsored Public Workshop. Cancer Epidemiol Biomarkers Prev, 2017. 26(3): p. 291-302. DOI: 10.1158/1055-9965.EPI-16-0675
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Chapter 4: Our Smokeless Science
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[2] Jenkins, R.A., et al., Mainstream and sidestream smoke, In The chemistry of environmental tobacco smoke: composition and measurement (2nd ed). CRC Press, 2000. p. 49-75 DOI: 10.1201/9781482278651
[3] Rodgman, A. and Perfetti, T.A., The chemical components of tobacco and tobacco smoke. CRC press, 2008. DOI: 10.1201/9781420078848
[4] Baker, R.R., A review of pyrolysis studies to unravel reaction steps in burning tobacco. J Anal Appl Pyrolysis, 1987. 11: p 555-573. DOI: 10.1016/0165-2370(87)85054-4
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[6] Forster, M., et al., Assessment of novel tobacco heating product THP1.0. Part 3: Comprehensive chemical characterisation of harmful and potentially harmful aerosol emissions. Regul Toxicol Pharmacol, 2018. 93: p. 14-33. DOI: 10.1016/j.yrtph.2017.10.006
[7] Savareear B., et al., Non-targeted analysis of the particulate phase of heated tobacco product aerosol and cigarette mainstream tobacco smoke by thermal desorption comprehensive two-dimensional gas chromatography with dual flame ionisation and mass spectrometric detection. J Chromatogr A, 2019. 1603: p. 327-337. DOI: 10.1016/j.chroma.2019.06.057
[8] Savareear, B., et al., Headspace solid-phase microextraction coupled to comprehensive two-dimensional gas chromatography–time-of-flight mass spectrometry for the analysis of aerosol from tobacco heating product. J Chromatogry A, 2017. 1520: p. 135-142. DOI: 10.1016/j.chroma.2017.09.014
[9] Margham, J., et al., Chemical composition of aerosol from an e-cigarette: a quantitative comparison with cigarette smoke. Chem Res Toxicol, 2016. 29(10): p. 1662-1678. DOI: 10.1021/acs.chemrestox.6b00188
[10] Pinto, M.I., et al., Chemical characterisation of the vapour emitted by an e-cigarette using a ceramic wick-based technology. Sci Rep, 2022. 12(1):16497. DOI: 10.1038/s41598-022-19761-w
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[13] WHO, The Scientific Basis of Tobacco Product Regulation. WHO Press, 2008. https://iris.who.int/bitstream/handle/10665/43997/TRS951_eng.pdf
[14] Jaunky, T., et al., Assessment of tobacco heating product THP1.0. Part 5: In vitro dosimetric and cytotoxic assessment. Regul Toxicol Pharmacol, 2018. 93: p. 52-61. DOI: 10.1016/j.yrtph.2017.09.016
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[19] Taylor, M., et al., E-cigarette aerosols induce lower oxidative stress in vitro when compared to tobacco smoke. Toxicol Mech Methods, 2016. 26(6): p. 465-476. DOI: 10.1080/15376516.2016.1222473
[20] Thorne, D., et al., The mutagenic assessment of an electronic-cigarette and reference cigarette smoke using the Ames assay in strains TA98 and TA100. Mutat, 2016. 812: p. 29-38. DOI: 10.1016/j.mrgentox.2016.10.005
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[25] East, N., et al., A screening approach for the evaluation of tobacco-free ‘modern oral’ nicotine products using Real Time Cell Analysis. Toxicol Rep, 2021. 8: p. 481-488. DOI: 10.1016/j.toxrep.2021.02.014
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Chapter 4: Our Smokeless Science
[1] Jones, J., et al., A cross-category puffing topography, mouth level exposure and consumption study among Italian users of tobacco and nicotine products. Sci Rep, 2020. 10:12. DOI: 10.1038/s41598-019-55410-5
[2] Prasad., K., et al., Emissions, puffing topography, mouth level exposure and consumption among Japanese users of tobacco heated products. Int J Sci Rep, 2022. 8(11): p. 313-322. DOI: 10.18203/issn.2454-2156.IntJSciRep20222694
[3] Prasad, K., et al., Actual use puffing topography and mouth level exposure to aerosol and nicotine for an evolving series of electronic nicotine delivery systems. Int J Sci Rep, 2022. 8(12): p. 366-76. DOI: 10.18203/issn.2454-2156.IntJSciRep20223033
[4] Edward, L., et al., A consumer use behaviour study to evaluate the average daily consumption, mouth level exposure and puffing topography of regular e-cigarette consumers across a range of e-liquid nicotine levels and flavour categories in New Zealand [unpublished manuscript].
British American Tobacco (BAT), 2024.
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[8] Slayford, S.J., and Frost, B.E., A Device to Measure a Smoker's Puffing Topography and Real-Time Puff-by-Puff “Tar” Delivery. Contrib Tob Nicotine Res, 2014. 26(2). DOI: 10.2478/cttr-2014-0011
[9] Troude, V., et al., Human mouth-level transfer rate of menthol, 1.8-cineole and nicotine from Swedish pouched snus. CORESTA SSPT meeting, Seville, 2013. Available at: https://www.coresta.org/sites/default/files/abstracts/2013_ST19_Troude.pdf
[10] Hardie, G., et al., An abuse liability assessment of the glo tobacco heating product in comparison to combustible cigarettes and nicotine replacement therapy. Sci Rep, 2022. 12(1): 14701. DOI: 10.1038/s41598-022-19167-8
[11] Kanobe, M., et al., Randomized, Crossover Studies of Abuse Liability and Nicotine Pharmacokinetics Assessment of Vuse Alto Electronic Nicotine Delivery Systems. [unpublished manuscript]. British American Tobacco (BAT), 2024
[12] McEwan, M., et al., Plasma Nicotine Pharmacokinetics of Oral Nicotine Pouches Across Varying Flavours and Nicotine Content. Contrib Tob Nicotine Res, 2023. 32(4): p. 130-139. DOI: 10.2478/cttr-2023-0016
[13] Bradford, D. C., et al., The actual use trial: A description of design principles and methods. SelfCare, 2010. 1(4): p. 117-123. Available at: https://selfcarejournal.com/wp-content/uploads/2015/09/Bradford-1.4.117-123.pdf
Chapter 4: Our Smokeless Science
[1] Lowe, F.J., et al., Evaluation of biomarkers of exposure and potential harm in smokers, former smokers and never-smokers. Clin Chem Lab Med, 2009. 47(3): p.311-320. DOI: 10.1515/CCLM.2009.069
[2] Burns, D.M., et al., Mandated lowering of toxicants in cigarette smoke: a description of the World Health Organization TobReg proposal. Tob Control, 2008. 17(2): p. 132-141. DOI: 10.1136/tc.2007.024158
[3] Institute of Medicine (US), Board on Population Health and Public Health Practice and Committee on Scientific Standards for Studies on Modified Risk Tobacco Products, Scientific Standards for Studies on Modified Risk Tobacco Products. National Academies Press, 2012. Available at: https://nap.nationalacademies.org/catalog/13294/scientific-standards-for-studies-on-modified-risk-tobacco-products
[4] Haswell, L.E., et al., Biomarkers of exposure and potential harm in exclusive users of electronic cigarettes and current, former, and never smokers. Intern Emerg Med, 2023. 18(5): p. 1359-1371. DOI: 10.1007/s11739-023-03294-9
[5] Azzopardi, D., et al., Assessment of biomarkers of exposure and potential harm, and physiological and subjective health measures in exclusive users of nicotine pouches and current, former and never smokers. Biomark, 2023. 28(1): p. 118-129. DOI: 10.1080/1354750X.2022.2148747
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Chapter 4: Our Smokeless Science
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Chapter 5: Our Smokeless Products
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Chapter 5: Our Smokeless Products
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Chapter 5: Our Smokeless Products
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Chapter 5: Our Smokeless Products
[1] This excludes those markets that are scheduled to cease the sale of disposable devices due to regulatory bans or other market constraints.
Chapter 6: THR: A Global Transformation
[1] Bates, C., Regulation: Why less is more. E-cigarette summit, 2013. Available at: https://www.slideshare.net/slideshow/ecigarette-summit-12-novem/28364227 (Assessed 4 July 2024)
[2] Global Tobacco Control, Heated Tobacco, Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/sale (Accessed 19 August 2024)
[3] BAT Internal CORA Data
[4] Global Tobacco Control, Country Laws Regulating E-Cigarettes, Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/sale (Accessed 19 August 2024)
[5] Global Tobacco Control, Nicotine Pouches, Available at: https://www.globaltobaccocontrol.org/en/policy-scan/nicotine-pouches/sale (Accessed 19 August 2024)
Chapter 6: THR: A Global Transformation
[1] Human D., et al, Saving Lives Like Sweden. Smoke Free Sweden, 2023. Available at: https://smokefreesweden.org/wp-content/themes/smokefreesweden/assets/pdf/reports/Report_SAVING%20LIVES%20LIKE%20SWEDEN.pdf (Assessed 14 March 2025)
[2] See, e.g., Action on Smoking and Health (ASH), Use of e-cigarettes (vapes) among adults in Great Britain. 2024. Available at:https://ash.org.uk/uploads/Use-of-vapes-among-adults-in-Great-Britain-2024.pdf. (Assessed 14 March 2025)
Chapter 6: THR: A Global Transformation
[1] McNeill A., et al., E-cigarettes: an evidence update. Public Health England, 2015. Available at: https://www.gov.uk/government/publications/ecigarettes-an-evidence-update (Accessed: 14 July 2025)
[2] BBC News, E-cigarettes could be prescribed by the NHS to help smokers quit, report says. 2015. www.bbc.co.uk/news/health-33978603
[3] Office of Health Improvement and Disparities (OHID), E-cigarettes and vaping: policy, regulation and guidance. Gov. UK, 2022. Available at: https://www.gov.uk/government/collections/e-cigarettes-and-vaping-policy-regulation-and-guidance#e-cigarettes-evidence-reviews (Accessed: 21 March 2025).
[4] Office of Health Improvement and Disparities (OHID), Nicotine vaping in England: 2022 evidence update main findings. Gov. UK, 2022. Available at: https://www.gov.uk/government/publications/nicotine-vaping-in-england-2022-evidence-update/nicotine-vaping-in-england-2022-evidence-update-main-findings (Accessed: 21 March 2025).
[5] Office for Health Improvement and Disparities (OHID), The Khan review: making smoking obsolete. Gov. UK, 2022. Available at: https://www.gov.uk/government/publications/the-khan-review-making-smoking-obsolete (Accessed: 21 March 2025)
[6] Balogun, B. and Harker, R., The smokefree 2030 ambition for England. House of Commons Library, 2023. Available at: https://commonslibrary.parliament.uk/research-briefings/cbp-9655/ (Accessed: 21 March 2025)
[7] National Institute for Health and Care Excellence (NICE), Tobacco: preventing uptake, promoting quitting and treating dependence (NG209). 2021. Available at: https://www.nice.org.uk/guidance/ng209/resources/tobacco-preventing-uptake-promoting-quitting-and-treatingdependencepdf-66143723132869 (Accessed: 21 March 2025).
[8] Action on Smoking and Health (ASH), Vaping: what you need to know. Available at: https://ash.org.uk/key-topics/vaping-what-you-need-to-know (Accessed: 06 August 2025)
[9] Royal College of Physicians, E-cigarettes and harm reduction: An evidence review. RCP, 2024. Available at: https://www.rcp.ac.uk/policy-andcampaigns/policy-documents/e-cigarettes-and-harm-reduction-an-evidence-review/ (Accessed: 21 March 25).
[10] U.K. National Health Service (NHS), Vaping to quit smoking. Available at: https://www.nhs.uk/better-health/quit-smoking/ready-to-quit-smoking/vaping-to-quit-smoking/ (Accessed: 21 March 25).
[11] U.K. National Health Service (NHS), NHS stop smoking services help you quit. Available at: https://www.nhs.uk/live-well/quit-smoking/nhs-stopsmoking-services-help-you-quit/ (Accessed: 21 March 2025).
[12] Department of Health and Social Care, Press release: “Smokers urged to swap cigarettes for vapes in world first scheme”.Gov. UK, 2023. Available: https://www.gov.uk/government/news/smokers-urged-to-swap-cigarettes-for-vapes-in-world-first-scheme (Accessed: 21 March 2025).
[13] Action on Smoking and Health (ASH), Use of vapes (e-cigarettes) among adults in Great Britain. 2024. Available at: https://ash.org.uk/uploads/Use-of-vapes-among-adults-in-Great-Britain-2024.pdf (Accessed: 21 March 2025).
[14] Office for National Statistics (ONS), Adult smoking habits in the UK: 2023. Available at: https://www.ons.gov.uk/peoplepopulationandcommunity/healthandsocialcare/healthandlifeexpectancies/bulletins/adultsmokinghabitsingreatbritain/2023 (Accessed: 21 March 2025).
[15] Eurobarometer, Attitudes of Europeans towards tobacco and related products. European Commission, 2023. Available at: https://europa.eu/eurobarometer/surveys/detail/2995 (Accessed: 14 July 2025).
[16] UK Parliament, Tobacco and Vapes Bill. Available at: https://bills.parliament.uk/bills/3879#timeline (Accessed: 14 July 2025).
[17] Department of Health and Social Care (OHID), Tobacco and Vapes Bill: creating a smoke-free UK and tackling youth vaping factsheet. Gov. UK. 2024. Available at: https://www.gov.uk/government/publications/the-tobacco-and-vapes-bill-creating-a-smoke-free-uk-and-tackling-youthvaping/tobacco-and-vapes-bill-creating-a-smoke-free-uk-and-tackling-youth-vaping (Accessed: 14 July 2025).
Chapter 6: THR: A Global Transformation
[1] OECD, Tobacco Consumption, Measure: share of population who are daily smokers. Available at: https://data-explorer.oecd.org/vis?tm=daily%20smokers&pg=0&hc[Unit%20of%20measure]=&snb=2&vw=tb&df[ds]=dsDisseminateFinalDMZ&df[id]=DSD_HEALTH_LVNG%40DF_HEALTH_LVNG_TC&df[ag]=OECD.ELS.HD&df[vs]=1.0&dq=.A.....&pd=2010%2C&to[TIME_PERIOD]=false (Accessed: 19 March 2025)
[2] Institute for Health Metrics and Evaluation (IHME), Health by location, Greece. Available at: https://www.healthdata.org/research-analysis/health-by-location/profiles/greece (Accessed: 11 July 2025)
[3] Global Action to End Smoking, State of Smoking and Health in Greece. Available at: https://globalactiontoendsmoking.org/research/tobaccoaround-the-world/greece/ (Accessed: 11 July 2025)
[4] Smoke Free Greece. Available at: https://smokefreegreece.gr/en/smoke-free-greece/ (Accessed: 19 March 2025)
[5] Greek Law 4715/2020 (Article 36), Available at: https://www.kodiko.gr/nomothesia/document/634794/nomos-4715-2020
[6] Greek Government, National Action Plan Against Smoking. 2019. Available at: https://www.government.gov.gr/ethniko-schedio-drasis-kata-toukapnismatos-i-igia-mas-enoni/ (Accessed: 11 July 2025)
[7] Eurobarometer, Attitudes of Europeans towards tobacco and related products. European Commission, 2021. https://europa.eu/eurobarometer/surveys/detail/2240
[8] Eurobarometer, Attitudes of Europeans towards tobacco and related products. European Commission, 2024. Available at: https://europa.eu/eurobarometer/surveys/detail/2995
[9] Statista, Health Indicators Greece report 2024. Available at: https://www.statista.com/study/173878/health-indicators-greece-report/
[10] TobaccoIntelligence, Greece: Heated tobacco market snapshot, November 2024
Chapter 6: THR: A Global Transformation
[1] Euromonitor International, Market Sizes, Cigarettes – Japan, Tobacco: Euromonitor from trade sources/national statistics (Accessed 5 August 2024)
[2] Euromonitor International, Market Sizes, Heated Tobacco – Japan, Tobacco: Euromonitor from trade sources/national statistics (Accessed 5 August 2024)
[3] Forey, B., et al., Japan in International Smoking Statistics: A collection of historical data from 30 economically developed countries (2nd ed), Oxford University Press, 2002. DOI: 10.1093/acprof:oso/9780198508564.001.0001
[4] Otsuka Y. et al., Comparison of the responses of cross-sectional web- and paper-based surveys on lifestyle behaviors of Japanese adolescents, Prev Med Rep, 2023. 36: p. 102462. DOI: 10.1016/j.pmedr.2023.102462
[5] Xu, S.S., et al., Reasons for Regularly Using Heated Tobacco Products among Adult Current and Former Adult smokers in Japan: Finding from 2018 ITC Japan Survey. Int J Environ Res Public Health, 2020. 17(21): p. 8030. DOI: 10.3390/ijerph17218030
[6] World Economic Forum, 5 Japanese innovations that changed the world. 2016. Available at: https://www.weforum.org/agenda/2016/10/5-japanese-innovations-that-changed-the-world/ (Accessed: 29 July 2024)
[7] Bloomberg, Japan: Where innovation is borderless. Available at: https://sponsored.bloomberg.com/article/jco/japan-where-innovation-is-borderless (Accessed: 29 July 2024)
Chapter 6: THR: A Global Transformation
[1] U.S. Centers for Disease Control and Prevention, National Centers for Health Statistics, National Health Interview Survey. Available at: https://www.cdc.gov/nchs/nhis/index.htm (Accessed: 28 August 2023)
[2] Bao, W., et al. Electronic Cigarette Use Among Young, Middle-aged, and Older Adults in the United States in 2017 and 2018. JAMA Intern Med, 2020. 180(2): p. 313-314. DOI: 10.1001/jamainternmed.2019.4957
[3] King, B. A., et al., Trends in awareness and use of electronic cigarettes among US adults, 2010-2013. Nicotine Tob Res, 2015. 17(2): p. 219-227. DOI: 10.1093/ntr/ntu191
[4] U.S. Food and Drug Administration, The Relative Risks of Tobacco Products. Available at: https://www.fda.gov/tobacco-products/health-effectstobacco-use/relative-risks-tobacco-products (Accessed: 7 August 2024)
[5] National Academies of Sciences, Engineering, and Medicine, Public Health Consequences of E-Cigarettes. The National Academies Press, 2018. DOI: 10.17226/24952
[6] U.S. Food and Drug Administration, FDA Permits Marketing of E-Cigarette Products, Marking First Authorization of Its Kind by the Agency. 2021. Available at: https://www.fda.gov/news-events/press-announcements/fda-permits-marketing-e-cigarette-products-marking-firstauthorization-its-kind-agency(Accessed: 29 July 2024)
[7] Based on U.S. Marlin Value Share of Total Vapor (Feb. 2022 – Apr. 2022).
[8] U.S. Food and Drug Administration, FDA Issues Marketing Decisions on Vuse Vibe and Vuse Ciro E-Cigarette Products. 2022. Available at: https://www.fda.gov/tobacco-products/ctp-newsroom/fda-issues-marketing-decisions-vuse-vibe-and-vuse-ciro-e-cigarette-products (Accessed: 29 July 2024)
[9] U.S. Food and Drug Administration, FDA Authorizes Marketing of Vuse Alto Tobacco-Flavored E-Cigarette Pods and Accompanying Power Unit. 2024. Available at: https://www.fda.gov/tobacco-products/ctp-newsroom/fda-authorizes-marketing-vuse-alto-tobacco-flavored-e-cigarettepods-and-accompanying-power-unit (Accessed: 7 August 2024)
Chapter 6: THR: A Global Transformation
[1] New Zealand Legislation, Smokefree Environments and Regulated Products Act 1990, Section 3A
Available at: https://www.legislation.govt.nz/act/public/1990/0108/latest/DLM3913904.html (Accessed: 23 July 2024)
[2] Ministry of Health New Zealand, Vaping facts. Available at: https://www.vapingfacts.health.nz/ (Accessed: 23 July 2024)
[3] Ministry of Health New Zealand, New Zealand’s smoking rates continue to decline. 2023. Available at:
https://www.health.govt.nz/news/new-zealands-smoking-rates-continue-to-decline (Accessed: 23 July 2024)
[4] Action on Smoking and Health (ASH), Smoking rate continues record decline to only 6.8% daily use, Māori and Pacific rates are also reduced.
Action for Smokefree 2025, 2023. Available at: https://www.ash.org.nz/smoking_rate_continues_record_decline_to_only_6_8_daily_use_m_ori_and_pacific_rates_are_also_reduced (Accessed: 23 July 2024)
[5] New Zealand Legislation, Smokefree Environments and Regulated Products Regulations 2021: Version as at 20 March 2024. 2024. Available at:
https://www.legislation.govt.nz/regulation/public/2021/0204/latest/whole.html (Accessed: 23 July 2024)
[6] Action on Smoking and Health (ASH), Vaping and young people: ASH position statement. Action for Smokefree 2025, 2023. Available at:
https://assets.nationbuilder.com/ashnz/pages/193/attachments/original/1683505972/Vaping_and_young_people_ASH_Position_Statment_May_2023.pdf (Accessed: 23 July 2024)
[7] New Zealand Legislation, Smokefree Environments and Regulated Products Regulations 2021: Version as at 21 September 2023. 2023
Available at: https://legislation.govt.nz/regulation/public/2021/0204/22.0/whole.html (Accessed: 5 August 2024)
[8] NewsGP. (2021). newsGP - Have GPs been supported for vaping to go prescription-only from October?
Available at: https://www1.racgp.org.au/newsgp/clinical/have-gps-been-supported-for-vaping-to-go-prescript
[9] Williams, R. (n.d.). Vaping plan up in smoke Leading supplier pulls out. [online]
Available at: https://readnow.isentia.com/Temp/29541-1205141376/1097584394_20260616.pdf
[10] Queensland Health, Everything you need to know about illicit tobacco and vapes. 2025.
Available at: https://www.health.qld.gov.au/newsroom/news/everything-you-need-to-know-about-illicit-tobacco-and-vapes
[11] Roy Morgan (2024). The full picture: a decade of smoking in Australia - Roy Morgan Research. [online]
Available at: https://www.roymorgan.com/findings/9937-cigarette-smoking-in-australia-press-release.
[12] Levy, D.T., et al., The Australia Smoking and Vaping Model: The Potential Impact of Increasing Access to Nicotine Vaping Products.
Nicotine Tob Res, 2023. 25(3): p. 486-497. DOI: 10.1093/ntr/ntac210
[13] The Pharmacy Guild of Australia, Vape control smoked. 2024.
Available at: https://www.guild.org.au/news-events/news/2024/vape-control-smoked (Accessed: 4 August 2024)
[14] ALIVE Advocacy. (2025). Firebombings | ALIVE Advocacy. [online] Available at: https://www.aliveadvocacymovement.com/firebombings
[15] Commins, P. (2025). Tobacco excise has passed a ‘tipping point’ and is fuelling black market, economists warn. [online] the Guardian.
Chapter 6: THR: A Global Transformation
[1] Human, D., et al., The Swedish experience: a roadmap to a smoke free society. Smoke Free Sweden 2023, 2023. Available at: https://smokefreesweden.org/wp-content/themes/smokefreesweden/assets/pdf/reports/Report%20The%20Swedish%20Experience%20EN.pdf
[2] World Health Organization, Tobacco-free generations: Protecting children from tobacco in the WHO European Region. 2017. Available at: https://cdn.who.int/media/docs/librariesprovider2/euro-health-topics/tobacco/20170428_who-tobaccofreegeneration-draft09.pdf
[3] Farsalinos, K., et al., No Smoke Less Harm. Smoke Free Sweden, 2024. Available at: https://smokefreesweden.org/No%20Smoke%20Less%20Harm.pdf
[4] Folkh.lsomyndigheten, Tobacco and nicotine use (self-reported) by age, sex and year. Percentage. Available at: http://fohm-app.folkhalsomyndigheten.se/Folkhalsodata/pxweb/en/A_Folkhalsodata/A_Folkhalsodata__B_HLV__aLevvanor__aagLevvanortobak/hlv1tobaald.px/ (Accessed: 29 July 2024)
[5] World Health Organization and International Agency for Research on Cancer, Cancer Today: Data visualization tools for exploring the global cancer burden in 2022. (Selection criteria: Age-Standardized Rate (World) per 100 000, Incidence, Both sexes, Cancer Type [Lip, oral cavity], European Union (27), age [15-85+], Available at: https://gco.iarc.who.int/today/en (Accessed: 8 August 2024)
[6] The Swedish Parliament, Excise taxes on nicotine-containing consumer products after the year 2023, 2022. Available at: https://www.riksdagen.se/sv/dokument-och-lagar/dokument/svar-pa-skriftlig-fraga/punktskatter-pa-nikotininnehallande_H9121477/(Accessed: 24 July 2024)
[7] World Health Organization and International Agency for Research on Cancer, Cancer Today: Data visualization tools for exploring the global cancer burden in 2022. (Selection criteria: Age-Standardized Rate (World) per 100 000, Mortality, Both sexes, Cancer Type [Trachea, bronchus and lung], European Union (27), age [15-85+], Available at: https://gco.iarc.who.int/today/en (Accessed: 8 August 2024)
Chapter 6: THR: A Global Transformation
[1] Global Action to End Smoking, State of Smoking and Health in Pakistan. Available at: https://globalactiontoendsmoking.org/research/tobacco-around-the-world/pakistan/ (Accessed: 24 July 2024)
[2] Niaz, K., et al., Smokeless tobacco (paan and gutkha) consumption, prevalence, and contribution to oral cancer. Epidemiol Health, 2017. 39:e2017009. DOI: 10.4178/epih.e2017009
[3] Ahmad, F., et al., Implementing smokeless tobacco control policy in Pakistan: a qualitative study among Naswar supply chain actors. Tob Control, 2021. 30(5): p. 548-552. DOI: 10.1136/tobaccocontrol-2020-055748
[4] Hossain, M.M., et al., Malondialdehyde and heavy metal contents in Piper betel: Possible Risks of Heavy Metals in Human Health. J Food Compos Anal, 2024. 134:106540. DOI: 10.1016/j.jfca.2024.106540
[5] Saeed, M., et al., Assessment of potential toxicity of a smokeless tobacco product (naswar) available on the Pakistani market. Tob Control, 2012. 21(4): p. 396-401. DOI: 10.1136/tc.2010.042630
[6] Saeed, M., et al., Biochemical composition of a smokeless tobacco product (NASWAR) used in Pakistan. J King Saud Univ. Sci, 2024. 36(5): 103168. DOI: 10.1016/j.jksus.2024.103168
[7] Sankhla, B., et al., Genotoxic and carcinogenic effect of gutkha: a fast-growing smokeless tobacco. Addict Health, 2018. 10(1): p. 52-63. DOI: 10.22122/ahj.v10i1.537
[8] Ahmad, F., et al., Smokeless tobacco control in Pakistan. J Postgrad Med Inst, 2020. 34(3): p. 139-141. Available at: https://jpmi.org.pk/index.php/jpmi/article/view/2868 (Accessed: 24 July 2024)
[9] Stanfill, S.B., et al., Global surveillance of oral tobacco products: total nicotine, unionised nicotine and tobacco-specific N-nitrosamines. Tob Control, 2011. 20(3):e2. DOI: 10.1136/tc.2010.037465
[10] World Health Organization and International Agency for Research on Cancer. Cancer Today - Dataviz. (Query: Age-Standardized Rate (World) per 100,000, Incidence, Both sexes, age [15-85+], In 2022 Lip, oral cavity). Available at: https://gco.iarc.who.int/today/en/dataviz (Accessed: 13 August 2024)
[11] Rutqvist, L.E., et al., Swedish snus and the GothiaTek. standard. Harm Reduct J, 2011. 8:11. DOI: 10.1186/1477-7517-8-11
[12] Swedish Food Agency's regulations (LIVSFS 2012:6) on snus and chewing tobacco. Available at: https://www.livsmedelsverket.se/globalassets/om-oss/lagstiftning/snus-tuggtobak/livsfs-2022-11-kons-2012-6.pdf
[13] World Health Organization and International Agency for Research on Cancer, Global Cancer Observatory: Pakistan. 2022. Available at: https://gco.iarc.who.int/media/globocan/factsheets/populations/586-pakistan-fact-sheet.pdf
[14] The Tobacco Atlas, Country Factsheets - Sweden. Available at: https://tobaccoatlas.org/factsheets/sweden/ (Accessed: 16 August 2024)
[15] The Tobacco Atlas, Country Factsheets - Pakistan. Available at: https://tobaccoatlas.org/factsheets/pakistan/ (Accessed: 16 August 2024)
[16] World Health Organization and International Agency for Research on Cancer, Cancer Today: Data visualization tools for exploring the global cancer burden in 2022. (Selection criteria: Age-Standardized Rate (World) per 100 000, Mortality, Both sexes, Cancer Type [Lip, oral cavity], Sweden, Pakistan), age [15-85+], Available at: https://gco.iarc.who.int/today/en (Accessed: 16 August 2024)
[17] World Health Organization and International Agency for Research on Cancer, Agents Classified by the IARC Monographs, Volumes 1–136. Available at: https://monographs.iarc.who.int/agents-classified-by-the-iarc/ (Accessed: 30 July 2024)
[18] Azzopardi, D., et al., Chemical characterization of tobacco-free "modern" oral nicotine pouches and their position on the toxicant and risk continuums. Drug Chem Toxicol, 2022. 45(5): p. 2246-2254. DOI: 10.1080/01480545.2021.1925691
[19] National University of Sciences & Technology (NUST), Illicit Cigarette Trade in Pakistan – Current Situation and Way Forward. 2024.
[20] Lahore University of Management Sciences (LUMS), Impact of Taxation on the Cigarette Sector in Pakistan – A Thorough Analysis. 2024. Available at: https://actalliance.pk/wp-content/uploads/2024/06/LUMS-Impact-of-Taxation-on-the-Cigarette-Sector-in-Pakistan.pdf
[21] International and Local Tobacco Harm Reduction Experts, Report: Integrating Harm Reduction into Tobacco Control. Lives Saved. Available at: https://smokefreesweden.org/lives-saved.pdf
[22] Rodu, B., and Jansson, C., Smokeless tobacco and oral cancer: A review of the risks and determinants. Crit Rev Oral Biol Med, 2004. 15(5):252-63. DOI: 10.1177/154411130401500502
Chapter 7: THR: Global Regulation
[1] Human D., et al, Saving Lives Like Sweden. Smoke Free Sweden 2023, 2023. Available at: Report SAVING LIVES LIKE SWEDEN_02082023_WEB.pdf (smokefreesweden.org) (Assessed: 04 July 2024)
[2] Snowdon, C., et al., Vaping Works. International Best Practises: United Kingdom, France, Canada and New Zealand. Property Rights Alliance, 2021. Available at: https://www.propertyrightsalliance.org/wp-content/uploads/PRA_VapingWorks.pdf )
Chapter 7: THR: Global Regulation
[1] U.S. Food and Drug Administration, Premarket Tobacco Product Applications. Available at: https://www.fda.gov/tobacco-products/market-and-distribute-tobacco-product/premarket-tobacco-product-applications(Accessed: 26 July 2024)
[2] U.S Food and Drug Administration, PMTA Acceptance Phase Metrics. Available at: https://www.fda.gov/media/169533/download?attachment (Accessed: 31 July 2024)
[3] U.S Food and Drug Administration, Public Law: Family smoking prevention and tobacco control and federal retirement reform. 2009. Available at: https://www.govinfo.gov/content/pkg/PLAW-111publ31/pdf/PLAW-111publ31.pdf
[4] U.S Food and Drug Administration, Modified Risk Granted Orders. Available at: https://www.fda.gov/tobacco-products/advertising-and-promotion/modified-risk-granted-orders (Accessed: 31 August 2024)
[5] AP News, Thousands of unauthorized vapes are pouring into the US despite the FDA crackdown on fruity flavors. 2023. Available at:https://apnews.com/article/fda-vapes-vaping-elf-bar-juul-80b2680a874d89b8d651c5e909e39e8f (Accessed: 26 July 2024)
Chapter 7: THR: Global Regulation
[1] American Lung Association, E-cigarette or Vaping Use-Associated Lung Injury (EVALI). Available at: https://www.lung.org/lung-health-diseases/lung-disease-lookup/evali (Accessed: 31 July 2024)
[2] Triantafyllou, G.A., et al., Long-term outcomes of EVALI: a 1-year retrospective study. Lancet, 2021. 9(12), p.e112. DOI:10.1016/S2213-2600(21)00415-X
[3] ECigIntelligence, Regulatory & Market Intelligence for the e-Cigarette Sector, ECigIntelligence market database, July Report. 2024.
[4] Ulep, V.G., et al. Measuring the capacity to combat illicit tobacco trade in 160 countries. Global Health, 2021. 17, 130. DOI: 10.1186/s12992-021-00783-4
[5]AP News, 5 takeaways from the AP’s report on Chinese disposable e-cigarettes flooding the US market. 2023. Available at: https://apnews.com/article/fda-vapes-vaping-elf-bar-juul-5e45cf57dc78f6b94213047c97b10f7e (Accessed: 7 August 2024)
Chapter 7: THR: Global Regulation
[1] This excludes those markets that are scheduled to cease the sale of disposable devices due to regulatory bans or other market constraints.
Chapter 8: THR: Scientific Engagement
[1] Office for Health Improvement & Disparities, Nicotine vaping in England: 2022 evidence update main findings, 2022. Available at: https://www.gov.uk/government/publications/nicotine-vaping-in-england-2022-evidence-update/nicotine-vaping-in-england-2022-evidence-update-main-findings (Accessed 18 July 2024)
[2] International Agency for Research on Cancer, Word Health Organization, Are e-cigarettes less harmful than conventional cigarettes? Available at: https://cancer-code-europe.iarc.fr/index.php/en/ecac-12-ways/tobacco/247-are-e-cigarettes-less-harmful-than-conventional-cigarettes
[3] Science and Technology Committee, E-cigarettes. Seventh Report of Session 2017-19. House of Commons, 2018. Available at: https://publications.parliament.uk/pa/cm201719/cmselect/cmsctech/505/505.pdf (Accessed: 26 July 2024)
Chapter 8: THR: Scientific Engagement
[1] World Health Organization, Tobacco: E-cigarettes. 2024. Available at: https://www.who.int/news-room/questions-and-answers/item/tobacco-ecigarettes (Accessed: 3 July 2024)
[2] Gottlieb, S. and Zeller, M., A nicotine-focused framework for public health. N Engl J Med, 2017. 377(12): p. 1111-1114. DOI: 10.1056/NEJMp1707409
[3] Balogun, B. and Harker, R., The smokefree 2030 ambition for England. House of Commons Library, 2023. Available at: https://commonslibrary.parliament.uk/research-briefings/cbp-9655/ (Accessed: 3 July 2024)
[4] Smokefree, What is vaping? Health New Zealand. Available at: https://www.smokefree.org.nz/help-advice/learn-about-vaping (Accessed: 31 July 2024)
[5] Healthdirect, Vaping. Available at: https://www.healthdirect.gov.au/vaping (Accessed: 3 July 2024)
[6] Public Health England, Evidence review of e-cigarettes and heated tobacco products 2018: executive summary. 2018. Available at: https://www.gov.uk/government/publications/e-cigarettes-and-heated-tobacco-products-evidence-review/evidence-review-of-e-cigarettesand-heated-tobacco-products-2018-executive-summary (Accessed: 3 July 2024)
[7] Cummings, K.M., et al., The past is not the future in tobacco control. Prev Med, 2020. 140:106183. DOI: 10.1016/j.ypmed.2020.106183
Chapter 9: Our Future Outlook
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[7] TobaccoIntelligence, Regulatory & Market Intelligence for Alternative Tobacco & Nicotine Products, Heated Tobacco Market Database, Quarter 1 Report. 2024
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[9] TobaccoIntelligence, Regulatory & Market Intelligence for Alternative Tobacco & Nicotine Products, Nicotine Pouch Market Database, Quarter 1 Report. 2024
Chapter 9: Our Future Outlook
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[7] Travis N., et al., The Potential Impact of Oral Nicotine Pouches on Public Health: A Scoping Review, Nicotine Tob Res, 2024. p. ntae131. DOI: 10.1093/ntr/ntae131
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