Social Considerations and Personal Hygiene: A Benefit of Smokeless Products

A waiter serving food to a woman in a restaurant
CHAPTER 5 . OUR SMOKELESS PRODUCTS

Social Considerations and Personal Hygiene: A Benefit of Smokeless Products

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An important aspect that drives adult smokers to switch to Smokeless Products is related to personal hygiene and social consideration. 

Our Smokeless Products have little to no adverse effect on indoor air quality

Our Smokeless Products

Cigarette smoke is known to impact the environment in two ways: 1) exhaled smoke from the consumer, and 2) smoke from the tip of the cigarette when smouldering.[1] Our Smokeless Products operate at temperatures where there is no combustion, the aerosols for Vapour Products and Heated Products are simpler, and Oral Nicotine Pouches produce no aerosol at all.

 

We devised an environmental assessment approach to assess the impact of our Vapour and Heated Products aerosols in three different environment settings: home, office, and hospitality.[2]

 

We measured 23 compounds, including tobacco-specific nitrosamines, carbonyls, and volatile organic compounds alongside particulate matter measurements. When using our Vapour and Heated Products, the levels for 20 of the compounds were lower than background levels for all environment settings. Only nicotine, formaldehyde and acetaldehyde were raised above baseline values. However, these levels were significantly lower than those for cigarette smoke. Particulate matter measurements were also at measurable levels; however, these were well below cigarette smoke levels.[3]

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Home

1.2

Air Changes per Hour (45.4m3h-1)

Home
table

* Oral Nicotine Pouches do not produce an aerosol during use, hence their output is deemed to be "per background".

^Home air change rates are the lowest across the three locations, thus offer the highest measurements as shown.

Office

2.16

Air Changes per Hour (81.6m3h-1)

Office

Hospitality

7.68

Air Changes per Hour (290.3m3h-1)

Hospitality

Our Smokeless Products offer reduced odour on clothes, hair, and hands

Our range of consumer tests help assess the positive impact switching to our Smokeless Products can have on the odour of clothes, hair, and hands. Trained odour assessors have compared cloth, hair, and hands exposed to our Smokeless Product aerosols versus cigarette smoke. Overall, the mean odour intensity score was significantly greater for cloth and hair exposed to cigarette smoke, with Smokeless Product results close to zero.[2]  Hands exposed to Smokeless Product aerosol had mean perceived intensity scores that were close to those of clean hands.[2]

 

Our Smokeless Products cause minimal teeth staining

Our Smokeless Products offer reduced staining on teeth as compared to cigarettes.[4] Enamel staining was measured in bovine enamel samples over 86 days with significant staining seen for cigarette smoke. Minimal staining was seen for Heated Products, Vapour Products and Oral Nicotine Pouches. Staining levels were also found to be reduced by brushing.

Table 2

References

[1] Baker, R.R., and Proctor, C.J., The origins and properties of environmental tobacco smoke. Environment International, 1990. 16(3): p. 231-245. DOI: 10.1016/0160-4120(90)90117-O

[2] Forster, M., et al., Assessment of tobacco heating product THP1.0. Part 4: Characterisation of indoor air quality and odour. Regul Toxicol Pharmacol, 2018. 93: p. 34-51. DOI: 10.1016/j.yrtph.2017.09.017

[3] McAughey, J., et al. The impact of e-cigarettes and tobacco heating products on indoor air quality. J Aerosol Med Pulm Drug Deliv, 2017. 30:3 (abstract 116). DOI: 10.1089/jamp.2017.ab01.abstracts

[4] Dalrymple, A., et al., Enamel staining with e-cigarettes, tobacco heating products and modern oral nicotine products compared with cigarettes and snus: An in vitro study. 2021. Am J Dent, 34(1): p. 3-9. Available at: https://pubmed.ncbi.nlm.nih.gov/33544982/