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NEWS AND FEATURES

The latest Omni news and featured content

  • Kingsley and James in Tokyo
    Stories and features
    25 April 2025

    Celebrating the Launch of Omni™ in Japan

    BAT successfully wrapped up the Omni™ launch in Japan recently. Around 100 stakeholders convened in Tokyo, at an exclusively curated Omni™ event hosted by BAT Japan to start a meaningful discussion on the important topic of Tobacco Harm Reduction (THR).

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  • The Omni book being present in Pakistan
    Stories and features
    28 February 2025

    Omni™ takes centre stage in Pakistan

    Following the Omni™ launch at BAT’s inaugural Transformation Forum in London in September 2024, Omni™ was activated in Pakistan this week. This launch marks a significant milestone in BAT’s transformation journey, as we advocate for Tobacco Harm Reduction (THR) and progressive regulation.

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  • On stage at GTNF
    Stories and features
    17 September 2024

    BAT presents Omni™ at Global Tobacco and Nicotine Forum to advance Tobacco Harm Reduction across the globe

    One week after BAT launched its major global initiative to make a Smokeless World a reality, Dr Elaine Round, Global Head of Life Sciences at BAT, presented Omni™ at the Global Tobacco and Nicotine Forum (GTNF) in Athens, Greece - the world’s leading annual conference discussing the future of the tobacco and nicotine industries.

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