News & Features

The 2026 edition of the Omni™ features new insights on science, innovation and the policies shaping Tobacco Harm Reduction.

We have published our first Product Vigilance report, providing an introduction of our Product Vigilance programme. Product Vigilance encompasses the science and activities involved in detecting, assessing, understanding, and preventing adverse events associated with our Smokeless Product portfolio.

Kingsley got back behind the mic in his recent trip to the Global Tobacco & Nicotine Forum in Brussels for a bonus episode of The Smokeless Word.

Our global, dynamic knowledge-sharing resource, Omni™, has officially been recognised as the Global PR Campaign of the Year at the prestigious 2025 Platinum PR Awards in New York City.

At BAT, we are committed to Building a Smokeless World – sustainably, responsibly and with integrity. As a demonstration of our responsible approach, we've announced a commitment to a series of new industry-leading ambitions to tackle societal concerns around vaping.

The Smokeless Word is a thought-provoking new series hosted by Kingsley Wheaton, opening up reflective and unfiltered conversations with a wide range of guests – including cultural commentators, policy thinkers and creative minds.

BAT successfully wrapped up the Omni™ launch in Japan recently. Around 100 stakeholders convened in Tokyo, at an exclusively curated Omni™ event hosted by BAT Japan to start a meaningful discussion on the important topic of Tobacco Harm Reduction (THR).

Following the Omni™ launch at BAT’s inaugural Transformation Forum in London in September 2024, Omni™ was activated in Pakistan this week. This launch marks a significant milestone in BAT’s transformation journey, as we advocate for Tobacco Harm Reduction (THR) and progressive regulation.

One week after BAT launched its major global initiative to make a Smokeless World a reality, Dr Elaine Round, Global Head of Life Sciences at BAT, presented Omni™ at the Global Tobacco and Nicotine Forum (GTNF) in Athens, Greece - the world’s leading annual conference discussing the future of the tobacco and nicotine industries.