News & Features

At BAT, we are committed to Building a Smokeless World – sustainably, responsibly and with integrity. As a demonstration of our responsible approach, we've announced a commitment to a series of new industry-leading ambitions to tackle societal concerns around vaping.

The Smokeless Word is a thought-provoking new series hosted by Kingsley Wheaton, opening up reflective and unfiltered conversations with a wide range of guests – including cultural commentators, policy thinkers and creative minds.

BAT successfully wrapped up the Omni™ launch in Japan recently. Around 100 stakeholders convened in Tokyo, at an exclusively curated Omni™ event hosted by BAT Japan to start a meaningful discussion on the important topic of Tobacco Harm Reduction (THR).

Following the Omni™ launch at BAT’s inaugural Transformation Forum in London in September 2024, Omni™ was activated in Pakistan this week. This launch marks a significant milestone in BAT’s transformation journey, as we advocate for Tobacco Harm Reduction (THR) and progressive regulation.

One week after BAT launched its major global initiative to make a Smokeless World a reality, Dr Elaine Round, Global Head of Life Sciences at BAT, presented Omni™ at the Global Tobacco and Nicotine Forum (GTNF) in Athens, Greece - the world’s leading annual conference discussing the future of the tobacco and nicotine industries.