Our global, dynamic knowledge-sharing resource, Omni™, has officially been recognised as the Global PR Campaign of the Year at the prestigious 2025 Platinum PR Awards in New York City.
This external recognition marks a defining moment in our transformation journey, underscoring how Omni™ is reshaping the narrative around Tobacco Harm Reduction (THR) on the world stage.
“When we launched Omni™ last September, our ambition was to lead a conversation rooted in evidence about Tobacco Harm Reduction. Winning on a global stage is no small achievement. While there is much more to do, this award is a recognition of the vision, creativity and collaboration that defines BAT at its very best.”
Launched in September 2024, Omni™, serves as a comprehensive resource that underpins BAT's corporate and scientific strategy to build A Better Tomorrow™ by creating a Smokeless World.
It highlights the significant public health opportunity presented by THR and aims to spur dialogue with key stakeholders, including scientists, public health authorities, regulators, policy makers, and investors.
Omni™ is designed to foster knowledge sharing, encourage open engagement, and accelerate the adoption of effective THR regulatory strategies and frameworks.
Discover more and join the conversation today by downloading Omni™
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