Product Safety Assessment

Electrical Safety of Devices

We employ robust checks to ensure the safety of our electrical devices. We conduct appropriate safety testing and meet the applicable regulations for our electrical devices, such as Electromagnetic compatibility (EMC), electrical safety, battery safety, etc.

Product Compliance

Each product manufactured by BAT meets the regulatory requirements for its market. We assess the technical requirements, identify and check packaging/devices requirements, and notify regulatory bodies of new launches as required.

Post Market Surveillance

Robust internal processes and procedures monitor any consumer complaints, and we act accordingly, in line with the TPD, FDA, or other similar requirements. We intake, triage, process and analyse cases systematically. Our database ensures seamless reporting to regulators, when necessary, along with signal detection, efficient support for adult consumers, the carrying out of investigations and the generation of aggregated safety reports

Duty of care statement

In line with the business principle of responsible product stewardship, we will continue to ensure that our products are developed and manufactured in a responsible manner. This means products will meet legal and regulatory requirements in the country of sale and will meet the Group’s duty to use adequate attention, caution, and prudence in bringing a product to market.

In addition, we maintain scientific expertise relevant to our products by undertaking our own programme of research, participating in scientific engagement and keeping abreast of external scientific and regulatory developments.