Omni™ 2026 Edition – Forward Thinking for a Smokeless World

The 2026 edition of the Omni™ brings together new evidence, perspectives and case studies from across the Tobacco Harm Reduction landscape.

Updated with new chapters covering science, innovation, regulation and product stewardship, the latest edition reflects developments across our scientific research, product portfolio and regulatory engagement activities.

The Omni™ is intended to be a compendium of information that underpins our corporate and scientific strategy and offers insights into the work being completed at BAT to create A Better Tomorrow™.

Across ten chapters, it addresses the Big Questions facing us, provides an overview of the science supporting our Smokeless Products, and offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

What's new?

• Overview of our Scientific Affairs function, our "one voice of science" approach to engaging stakeholders on the evidence around Tobacco Harm Reduction.
• Updated product innovation chapters
• A new chapter on oral health, exploring the impacts of smoking and the evidence surrounding smokeless alternatives.
• An exploration of hazard versus risk, examining two important concepts in toxicology and public health.
• A dedicated Product Vigilance chapter, outlining how we monitor and evaluate post-market product experiences.
• New content on fiscal policy, examining how taxation can influence the choices available to adult smokers and the adoption of smokeless alternatives
• Our 10 Smart Regulatory Principles, setting out the characteristics of effective and evidence-based regulation.
• Updated international case studies, highlighting how different regulatory approaches are influencing smoking rates and consumer behaviour around the world.