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About Omni™
The Smokeless Word
News & Features
Chapters
Smokeless Products: An Introduction
01. Our Vision: A Need for Reappraisal
My Reflections on BAT’s Smokeless World
Our Strategy
Tobacco Harm Reduction: Our Ten Beliefs
Our Vision for a Smokeless World
The Big Questions
Tobacco Harm Reduction: A Need for Balance
A Better Tomorrow™ for Shareholders
Shifting Gears
Winds of Change
02. The Big Questions
What is Tobacco Harm Reduction?
What are the Desired Outcomes of THR?
What Current Progress is Being Made on Global THR?
Why Is THR Important to BAT?
What is BAT Doing to Address Underage Access to Tobacco and Nicotine Products?
What is the Risk of Using Smokeless Products Compared to Smoking?
What is Nicotine?
Are Smokeless Products a Gateway to Cigarette Smoking?
What is the Role of Flavours in Smokeless Products and THR?
Are Smokeless Products Associated with Reductions in Smoking?
03. Impact of Smoking
Smoking: A Global Overview
Combusting Tobacco & Cigarette Smoke
Health Impacts of Smoking
Our Historical Efforts to Reduce the Risks of Smoking
Epidemiology of Cessation
Nicotine Replacement Therapies
E-Cigarettes and Smoking Prevalence
04. Our Smokeless Science
Our Science & Innovation Leaders
A Global R&D Network
Our Capabilities
Overview of Scientific Frameworks
Our Scientific Framework
Strategic Approach to Scientific Assessment
Seeking Validation for Our Science
The Transition from Combustible to Smokeless Products Science
Combustion, Emissions and Toxicological Studies
Use Behaviour and Pharmacokinetic Studies
Clinical: Exposure
Clinical: Individual Risk
Population and Risk Modelling
Adverse Outcome Pathways
A Summary of Our 9-Step Scientific Risk Assessment Science
05. Our Smokeless Products
A Better Tomorrow™ for Consumers
Our Product Innovation Process
Tobacco Harm Reduction: Risk Perceptions
Consumer Product Research
Product Safety Assessment
Product Regulatory Compliance
Our Heated Products
Our Vapour Products
Our Oral Products
Social Considerations and Personal Hygiene: A Benefit of Smokeless Products
06. THR: A Global Transformation
Smokeless Products: Market Access
Smokeless Products: Our Markets
Introduction by Johan Vandermeulen
UK: A Case Study
Greece: A Case Study
Japan: A Heated Products Story
U.S.: Our Vapour Products Story
A Tale of Two Countries: New Zealand vs Australia
Sweden: Soon Europe's First 'Smoke-Free' Country
Pakistan: Oral Nicotine Pouches in a LMIC
Learnings to be Applied Globally
07. THR: Global Regulation
Regulation: Our Views
FDA Regulations
Illicit trade in Smokeless Products and the risks of its undermining global Tobacco Harm Reduction
Responsibly Building a Smokeless World
08. THR: Scientific Engagement
Global THR Science: Stakeholders and Key Research Questions
Communicating Our Science: Peer-Reviewed Publications
Scientific Conferences: An Opportunity for Discussion and Information Sharing
Totality of Scientific Evidence: Communication
Selection of Tobacco Harm Reduction Stakeholders' Views
09. Our Future Outlook
Measuring BAT's Transformation
Tobacco Harm Reduction: The Way Forward
Next Generation Science
Our Future Ambitions
10. References
11. Our Published Tobacco Harm Reduction Science
Cautionary Statement
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